The Challenge
What They Were Facing.
Triangle Plumbing had been in business for over a decade, but online they were virtually invisible. Their website was outdated, their Google Business Profile was incomplete, and they were buried on page 4 for every keyword that mattered. Meanwhile, newer competitors with slick websites and aggressive ad spend were eating their lunch. They needed a partner who could build a long-term organic strategy — not just throw money at ads.
Our Approach
How We Solved It.
We started with a comprehensive competitive analysis to understand exactly where Triangle Plumbing stood and where the opportunities were. From there, we rebuilt their digital foundation from the ground up.
Technical SEO Overhaul
We audited and fixed every technical issue holding them back — site speed, mobile responsiveness, schema markup, and internal linking structure. The website went from a liability to an asset.
Google Business Profile Optimization
We fully optimized their GBP with accurate service areas, categories, photos, and a review generation strategy that took them from 12 reviews to over 80 in six months.
Local Content Strategy
Instead of generic blog content, we built service-area pages and hyper-local content targeting the exact neighborhoods and zip codes where Triangle Plumbing operates.
Monthly Performance Reporting
Every month, the owner received a clear, digestible report showing exactly which keywords were climbing, how many calls came from organic search, and the revenue impact of every ranking gained.
"Elliott Digital took our business from a local secret to the first name people think of when they need a plumber in Durham. The results speak for themselves."
Client Name
Owner, Triangle Plumbing Co.
The Results
Numbers That Matter.
312%
increase in organic traffic
15
page-one keyword rankings
6 mo
time to results
Ready to see results like Triangle Plumbing Co.?
Let's talk about what we can do for your business.